Wheels of business turn rapidly for startup Boyd Cycling
Nicole and Boyd Johnson started making handcrafted road performance bicycles and wheels in September of 2009. Within the first year, they decided to focus on the production of their carbon fiber and alloy wheels and started Boyd Cycling in Greenville. Made for avid riders, their wheels are designed to be fast, comfortable and provide a better ride.
Carbon fiber is a stiff, strong, lightweight material perfect for performance riding, but due to cost, wheels made of this material were traditionally used only by riders on race day. With advancements in carbon and epoxies, these wheels have become more durable and affordable meaning an average rider can now enjoy these high quality wheels on a daily basis.
According to Nicole Johnson, sales have doubled every year since Boyd Cycling began. The company website, www.BoydCycling.com, features a variety of wheel products, as well as brakes and riding accessories such as bags for wheel storage.
While the couple started out building wheels themselves, the Johnsons now handle sales, marketing and engineering. The company now has ten employees including four wheel builders.