For more than 25 years, Pat Patterson has moved to the beat of a different drum–his own. As a teen, Pat played the drums, providing the background rhythms for several bands. While still in high school, he found yet another outlet for his passion for music: he became a deejay, entertaining audiences with his over-the-top personality, crazy antics and wholly unique playlists.
Fast forward to 2003. Still eccentric, still vivacious, and still a music devotee, Pat hadn’t changed, but his realm of influence had. Thanks to a radio station in Johnston, SC, Pat hit the air waves hosting a live radio show. Despite being a rookie, Pat’s off-the-charts charisma created a sensation. In short order he attracted the attention of Greenwood, SC’s, Sunny 103.5 FM, which recruited him to emcee the Sunny Beach Party. As his legion of loyal listeners grew, Pat moved to WKRI 91.9 FM radio to host The Beat of the Beach, a daily broadcast featuring the sounds of summer.
Then, in 2009, just for kicks, Pat Patterson and his wife, Robin created the Large Time Radio Network (LTRN), an internet-based radio station introducing a novel music format featuring Beach, Blues and Boogie. Appealing to fans bored by tired, uninspired playlists, the popularity of LTRN surged. Pat’s decision to defy convention and air his unorthodox variety of music struck just the right chord–on average, LTRN listeners tuned-in for nearly six hours per day, more than tripling the industry average.
Five years later, in the first of many promising opportunities to come his way, the owners of WPCC 1410 AM, a radio outlet located in Clinton, SC, approached Pat with an offer to sell him the station. Pat immediately recognized the numerous strategic advantages inherent with this deal. In addition to helping a hometown station keep its 50+ year broadcast tradition alive, Pat could leverage the solid programming platform and listener base of his internet station. Ever the trailblazer, Pat wasted no time in pursuing a lease/purchase agreement that would officially confer ownership to him and add a licensed class D AM radio station to the LTRN business portfolio.