South Carolian Start a New Business
Entrepreneurial Pathways

Strategic Foundations

The Greenville, Charleston, and Columbia Chambers along with the SC SBDC have teamed up to offer a training series to complement and prepare small business owners for future success and training opportunities like the South Carolina Minority Business Accelerator. Topics covered in the series will include:

  • Workforce Management

  • Financial Management

  • Sales & Growth Strategies

  • Business Planning

  • Marketing

$299 for the series (10 sessions)

Registration Deadline: 10 days prior to session date

Virtual and On-site sessions will be held in Greenville, Columbia and Charleston

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Training Series Outline

Building a Sound Business Foundation

(2 Sessions)

Business FinancialSkills

(2 Sessions)

Funding a Business

(2 Sessions)

Marketing, Sales andPublic Relations

(2 Sessions)

Two Topical Sessions

(Sessions up to 2 hrs. in length)

Regulatory Requirements – What you should have done when you started and Business Legal Concerns – Intellectual property, contracts, employment.

Business Plans, Marketing Strategies, and Strategic Planning

Financial Reports (Balance Sheet, P&L, Cash Flow, Break Even) –
What they are and how to use them in analysis and decision making. Introduction to QuickBooks Online – Selection of the proper version,

set-up, basic navigation, reporting and useful documents/downloads.

Intermediate Quickbooks Online – How to input basic transactions (quote/estimate, invoice, payment receipt, bill payment, balancing/ reconciliation.

Understanding Funding – Types of funding and how they apply to your stage of business. Packaging a Loan Application – Using your business plan and financial data to prepare projections needed for a business loan or lender presentation.

Preparing for the Lender Decision – Self-analysis of business plan and projections and how to address common rebuttals. Growth Funding– Defining growth and using financial projections to test growth plans.

Market Analysis, Pricing Strategies & Business Communications 101 –

How to identify and quantify a target market, communicate in their language and strategically establish pricing. Traditional, Online and Creative Marketing Skills – Creating a marketing campaign with traditional and online methods. Group brainstorming session to uncover creative ways to identify and reach your target market.

Marketing Plans & Planning Calendars – Creating a marketing strategy by defining a target market, where to reach them and what to say.

Each session will be held via Zoom session, availability based on registration.
 

Website Analysis & Search Engine Optimization Hands On
Introduction to Strategic Planning

Introduction to LivePlan 

Market Analysis Tools

QuickBooksDeeper Dive

Financials Hands On

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