Entrepreneurial Pathways - 2024
The Greenville, Charleston and Columbia Chambers along with the SC SBDC have teamed up to offer a training series to complement and prepare small business owners for future success and training opportunities like the South Carolina Minority Business Accelerator. Topics covered in the series will include:
Sales & Growth Strategies
$299 for the series (10 sessions)
Registration Deadline: 10 days prior to session date
Virtual and On-site sessions will be held in Greenville, Columbia and Charleston
2024 Greenville sessions run 1/25 - 5/16
Columbia sessions will be scheduled for 2024
Charleston sessions will be scheduled for 2024
Training Series Outline
Building a Sound Business Foundation
Funding a Business
Marketing, Sales andPublic Relations
Two Topical Sessions
(Sessions up to 2 hrs. in length)
Regulatory Requirements – What you should have done when you started and Business Legal Concerns – Intellectual property, contracts, employment.
Business Plans, Marketing Strategies, and Strategic Planning
Financial Reports (Balance Sheet, P&L, Cash Flow, Break Even) –
What they are and how to use them in analysis and decision making. Introduction to QuickBooks Online – Selection of the proper version,
set-up, basic navigation, reporting and useful documents/downloads.
Intermediate Quickbooks Online – How to input basic transactions (quote/estimate, invoice, payment receipt, bill payment, balancing/ reconciliation.
Understanding Funding – Types of funding and how they apply to your stage of business. Packaging a Loan Application – Using your business plan and financial data to prepare projections needed for a business loan or lender presentation.
Preparing for the Lender Decision – Self-analysis of business plan and projections and how to address common rebuttals. Growth Funding– Defining growth and using financial projections to test growth plans.
Market Analysis, Pricing Strategies & Business Communications 101 –
How to identify and quantify a target market, communicate in their language and strategically establish pricing. Traditional, Online and Creative Marketing Skills – Creating a marketing campaign with traditional and online methods. Group brainstorming session to uncover creative ways to identify and reach your target market.
Marketing Plans & Planning Calendars – Creating a marketing strategy by defining a target market, where to reach them and what to say.
Each session will be held via Zoom session, availability based on registration.
Website Analysis & Search Engine Optimization Hands On
Introduction to Strategic Planning
Introduction to LivePlan
Market Analysis Tools
Financials Hands On