Consultant Profile: Jim Wetzel
Area Center: North Charleston
Title: Business Consultant
Start Date: July 16, 2018
QUESTION: What was your career track prior to joining the SC SBDC network?
ANSWER: I worked for more than 40 years in the Healthcare Capital Equipment and Medical Device industry, serving in executive-level positions such as Vice President Sales and Marketing and Vice President Global Marketing. At the director level I was responsible for strategic resources, market development, sales and product management.
I worked for four German companies and started two business units in the U.S. for them. I also have been involved in two startup business ventures.
QUESTION: What motivated you to become an SC SBDC consultant?
ANSWER: I enjoy helping entrepreneurs start their own businesses and giving them the benefit of my experience.
QUESTION: What is the best piece of advice you would offer aspiring business owners?
ANSWER: Be prepared to do proper business planning, including financial and business plan "mapping" for your business. I also share with them one of my favorite quotes from Alice in Wonderland: "If you don't know where you're going, then any road will get you there."
QUESTION: Do you have a particular area of interest/expertise that you offer clients?
ANSWER: Marketing and sales; medical devices.
QUESTION: Since becoming an SC SBDC consultant, what is your greatest accomplishment?
ANSWER: Seeing clients take such pleasure and joy in realizing their dreams.
QUESTION: Why is the SBDC an important resource for small business owners in South Carolina?
ANSWER: We’re like an oasis of knowledge and support for those entrepreneurs looking to start a business.
QUESTION: What quote best expresses your philosophy toward work/life?
ANSWER: I subscribe to the “Six Ps”: Proper Planning Prevents P_ss Poor Performance.
QUESTION: What is the greatest challenge you’ve had to overcome as a consultant? How did you overcome it?
ANSWER: I have worked with several people who do not own a computer or are not computer literate; however, they have good ideas and the desire/motivation to achieve their goals. I work with them as they write their business plans by hand and I format them into Word documents to help them become “bank ready.”
QUESTION: What is your approach toward client counseling?
ANSWER: I tell my clients: “consider me your coach, mentor and biggest cheerleader.”
QUESTION: What keeps you busy when you’re not a work?
ANSWER: I enjoy golf and watching all types of wildlife.